SEC to rake in record $70M from NCAA Tournament

The Southeastern Conference will earn a whopping $70 million payout from the NCAA Tournament after sending a record 14 of its 16 schools to the Big Dance.Two of those programs, No. 1 seeds Auburn and Florida, are still alive and will meet in the Final Four on Saturday in San Antonio.The NCAA pays conferences one “unit” — worth roughly $2 million each by Sportico’s calculations — for every game their members play in the tournament. The SEC will play 35 games before Monday’s final, earning 35 units to get to the $70 million estimate.That shatters the previous record of 25 units the Atlantic Coast Conference won in 2016.The Big Ten earned 21 units ($42 million) during this year’s tournament and the Big 12 finished third with 20 units ($20 million). The Big East and ACC were next with nine units each ($18 million).

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